Let’s get #InstaFamous
Tired of creating content only to see your social media analytics stagnate? A simple solution: let the experts do it for you!
Influencer marketing isn’t exactly new; however, it can certainly help gain that “aesthetic AF” feed which translates to engagement and conversions.
Influencers can be celebrities, micro/macro bloggers and people with online power. Forbes top listed influencers include Chiara Ferragni (The Blonde Salad), a fashion blogger and Gary Vaynerchuk (Gary Vee) a business and entrepreneur mentor.
Influencers can serve multiple purposes for your business. Most commonly, they would upload a product or service-featured post onto their channels (be it Instagram, Youtube, Facebook, Twitter, Snapchat etc.) for their followers to view and comment. This often gains traction due to organic content coming through their expert and trusted voice.
According to a Neilsen marketing survey, influencer marketing yields an average 11x higher ROI as compared to digital marketing (Tapinfluence , 2017). An impressive example was the ‘buy one, get one free’ campaign by RESCUE, a natural remedy product. They took to using bloggers and sponsored posts which saw 133 million social media impressions and more than 6,000 clicks to the coupon site. The brand also saw a 258% increase in their Instagram following, and additionally managed to be the #4 nationally trending topic on Twitter during the campaign.
Although it’s not all unicorns and rainbows. One of the biggest challenges is finding the right influencer and message for your brand.
We’ve explained Kylie Jenner’s twitter influencer, which cost Snapchat $1.3 billion in our previous blog however her sister Kendall, didn’t quite have the same influencer experience (I swear work days aren’t spent watching KUWTK)!
The famous Pepsi advertisement, featuring the eldest Jenner daughter, made light of a Black Lives matter protest, suggesting it could have been solved with a can of Pepsi. The public backlash from the commercial still hasn’t quit on the heated subject.
The importance of brand-aligned influencers and campaigns cannot be stressed enough. It is also really crucial you choose an influencer with authentic engagement by looking at the number of followers versus likes/comments (in case they bought their followers!).
Creating a good relationship with an influencer is a hot #tip from us at Flamanko. In the end, Influencers are also people! We recommend establishing an environment for healthy collaboration which may lead to multiple campaigns and success in future business.
Contact us today if you are interested in Influencer marketing, or you have an further queries!