How Pinteresting.

January 29, 2018 BY
Kelsey Savin

Ah, Pinterest; the land of things we can’t afford, bucket-list holidays and aesthetic meals…

Or so we thought- It seems Pinterest isn’t all about looks! Companies are being Proactive, Not Reactive by tapping into its 200 million users…and you can too.

If you have been on a social detox, Pinterest is a picture-centric search engine for mobile and web that lets you collate ‘pins’ (images) onto ‘boards’ to share and follow. Pinterests’ business pages usually consists of in-stock products and inspiration images to give a holistic view of the company’s offerings. It has proved successful for many e-commerce businesses as:

  • 87% of Pinners have purchased a product because of Pinterest
  • 72% of Pinners use Pinterest to decide what to buy offline 
  • Site traffic originating from Pinterest Business pages spend up to five times longer on the site 

What differentiates the channel from it’s neighbour Instagram, is its visual search engine. Consumers can discover similar images/products and ‘shop the look’, creating a seamless transition from inspiration to “Buy Now”.

But wait, there’s more – The beauty also has brains! Similar to e-commerce tracking on websites, Pinterest has its own analytic reporting- showing Pins, Pinners, Repins, Repinners and click-through rates to checkout carts. This has made it even easier for businesses to understand their customer and the likelihood of product sales.

Particular success stories include Lowe’s, the American home improvement retailer, who used shopping campaigns to reach people looking for their next home decor purchase. They saw a 20% increase in their click-through rate and a 76% higher return on ad spend than goal (wouldn’t that be fantastic?)

So what are you waiting for? A helping hand? Chat to us today! 

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