Our half day workshop is about agreeing the approach we are going to take to Get Tongues Wagging.
We start by briefly covering off on the basics of the social media channels we’re working with – why people use it, what makes great content. We also present the overarching business objectives, and the marketing objectives, and the business’ primary reasons for using social media. This sets the groundwork and context for our discussions.
We then move on to 2 hours of power, where we guide your team through the process of defining our social media audiences, their interests, who they follow, what they love… we use social media reports to inform these discussions. Our primary goal here is to agree the content that will Get Tongues Wagging, and start to think about how we are going to source this content, with a particular focus on the possibilities that can come from competitions, communities and collaborations.
Our workshop concludes with giving responsibility to our internal social media advocates – the people who will present our #GetTonguesWagging strategy to their teams, and who will make sure Like and Share our content as it’s published.
The key output of the workshop is the Get Tongues Wagging Strategy, which we share with all involved in the workshop, for final feedback and approval, before progressing.
Getting your best possible return on investment from your social media efforts needs every single channel working towards your campaign’s goals. We review your website, email signatures, existing social media, and we provide our findings and recommendations for areas where you need to integrate social media in to your mix.
And, we can help with implementation of the findings!
Visuals are integral to an effective campaign – given Facebook and Instagram’s algorithm, they are THE key to engagement and conversion. Visuals need to be consistent with your brand, and tell the story of the campaign. And you need to have a lot!
Our Socially Savvy package includes 6 hours of photography which you can use in any way you like over the course of the 6 months. Our photography comes out to a location of your choosing and takes hundreds of photos that work together to tell the story of your brand. We use the photos across your Facebook, Instagram and YouTube accounts for posts, advertisements, cover images and more!
Our Socially Savvy package also includes a half day video shoot, and half day of editing. We use this time to gather and produce as much video material as we can. Again, we use this material across the entirety of the campaign. What we produce in this time depends on your video requirements. We find we can usually create:
6 x 30-45 second video
6 x 10-15 second videos
10 x Giffys
On a final note, we set up an easy to use, cloud based visual asset library using Dropbox, which we draw on for the purpose of our campaign, and which you can draw on for other marketing purposes.
We design beautiful, fit-for-purpose social media graphics and templates that we use for the 6 – 12 months of your campaign. We design these as Photoshop files, as this is the best way to get a quality, professional, and consistent result:
We can add other interesting elements to your social media graphics and templates, such as handwritten fonts. It really just comes down to your campaign story, and your budget!
We create social media advertisements with the purpose of building brand awareness, building your following, and driving conversions. Our graphic designers create beautiful, professional campaigns that we run through Facebook, Instagram and YouTube. We keep a close eye on the results, producing monthly reports, and tweaking the ads as needed to deliver on their intended purpose.
Our Customised Campaign Reports go well beyond the reports that you can get from most Reporting Apps. Our Facebook, Instagram and YouTube are tailored to your campaign, and provide meaningful insightful data that compares performance over time across the areas of: