January 12, 2018 BY
Brigitte Topping

BREAKING NEWS: Facebook plans a MAJOR algorithm change

Mark Zuckerberg, founder of Facebook has released a statement announcing a major News Feed algorithm change that will prioritise family and friends content over business pages. This comes as Facebook attempts to encourage more meaningful conversations amongst it’s users.

This massive change is Zuckerberg’s effort to return to what the original goal of Facebook was, to help people connect better with each other. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness”

What does that mean for us poor folk in charge of managing Social Media Marketing Campaigns? Well it means we need to up our games people and stay #AheadOfTheCurve! As marketer’s we must adapt to these changes and take it on as a challenge to create even better content to ensure we are seeing the best results from our efforts! It also is the final nail in the coffin when it comes to trying to get engagement from organic content. Facebook is a pay-to-play platforms for brands now and that’s going to be more prevalent it seems this year! 

The Facebook Chief executive said that people can expect to see less public content “like posts from businesses, brands and media”. For public posts to see the light of day, the content MUST  encourage organic & authentic conversations in the comment section for it to be ranked higher in the News Feed. No engagement means it is back to the drawing board for marketers.

An exact date for this algorithm update has not been released but we can expect to start seeing a shift sooner rather than later.

SO it looks like the #FacebookApocolypse is upon us….more updates to come!

Read the full announcement here


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